hen it comes to innovation, one always thinks about the rise of future mechanics and inventions–a new world dominated by high-tech cogs and machinery. But it should be a primary thought that truly effective innovation brings a rainbow of ideas together, making a powerful hybrid piece that’s adaptable to a future where nature and technology are required to work in harmony. In Saudi Arabia, The Red Sea Project aims to create exactly this, using sustainable architecture. Last 2018, the Public Investment Fund (PIF) of Saudi Arabia created The Red Sea Development Company (TRSDC), a closed joint-stock company entirely owned by the PIF and created for developing The Red Sea Project for Saudi Arabia’s West Coast regenerative tourist destination.

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